Global new product awareness for Airdrate's innovative new product launch.
SOLUTION
Working in a team of four to understand purchasing drivers, habits, and intentions in the marketplace allowing us to allocate limited resources while ensuring a competitive return. We also evaluated distribution costs and international trends likely to affect a 3-5 year product strategy.
RESULT
A comprehensive analysis of the marketplace, distribution channels, and international trends to understand how the product strategy's volume sales and cost control could be achieved in the time frame.